About Us

Our Primary Purpose

Purpose Financial Planning LLC (Purpose) was started to provide clients with objective and well thought out affordable financial advice. Clients can rest in the fact that Purpose puts you and your dreams first. Using the right 'tool' to build on the foundation of your financial goals we work together to accomplish those dreams.

Finding Your Fit

In today's environment, it simply makes sense to use today's innovative software and collaboration to access the right solutions for your goals. Without being restricted to use a particular company's products or being bogged down with sales quotas or the bureaucracy that can occur with larger institutions, focus can be put on adding ways to increase value for our clients.

Dan Kaibel, the founder, became a Certified Financial Planner (CFP®) in 2002 and has enjoyed serving clients in the financial services industry for over thirty years. He has served them in several roles including as a mortgage broker (including co-owning a company) and had most recently been responsible to oversee over $300 million as Chief Investment Strategist for a large RIA firm. In the pursuit of growing in his knowledge of portfolio management, Dan has passed two levels in the rigorous Charter Financial Analyst (CFA®) program. In addition, Dan has earned the College Funding and Student Loan Advisor (CFSLA) designation. Dan took time away (left in 2004) from the financial industry to volunteer in Christian ministry and to pursue a bachelor’s degree in biblical studies degree which he received in 2008. He stays involved in his church and has the privilege to serve in leadership and teaching in a Bible ministry.

The name Purpose was chosen for multiple reasons of which three are stated here. First, the name is a reminder to Dan of his ultimate purpose. To honor God with his life and work. Another reason Purpose was chosen as the name of the company is that the reason why clients choose to do financial planning should never be forgotten. For example when doing retirement planning there is a lot of working with numbers and running different scenarios to find the one that works best for the client. However, helping walk clients through the retirement planning process is also a great opportunity to help them plan for a fulfilling life. The third reason for the name of the company covered here is to remind Dan why he chose this profession…because he likes to help people with important financial decisions. Researching financial ideas, concepts and strategies and looking on how to use them to help clients is a challenge that he enjoys. Knowing that his work allows others to pursue their purpose aligns well with his own.